Monthly Archives: July 2016

Niches Give Stitches

An old boxing saying goes, “You have to knock out the champ!” When an upstart business wants an established business’ customers the upstart must be prepared to knock out the incumbent to get them. A proven way to win the … Continue reading

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You Gotta Haggle

When a buyer from a small business goes up against a true sales professional, it is like a man jumping in a pen and wrestling a pig. When the exchange is done, the man gets all filthy and the pig … Continue reading

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