Category Archives: Client Relationships

The Answer Is Yes, And…

Stop me if you heard this before: “Three blind mice walk into a bar and the first one orders…” The sales professional with a bunch of jokes is a tired cliché. But that does not mean comedy does not have … Continue reading

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Who Hears the Customer?

Who likes Girls Scout Cookies? The courageous young lady knocks on the door and asks, “Would you like to buy some Girl Scout Cookies?”. Of course, I say, “yes”. She responds, “Which ones would you like?”. Successful sales professionals hear … Continue reading

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Networking – Who Sales Most?

Are business stories really that much funnier after a few beers? Hotel lobbies, happy hours, and networking events are bustling with alcohol-induced anecdotes and not-so-subtle sales pitches. Sales veterans stereotypically cracking jokes provide a quick snapshot of how successful selling … Continue reading

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Connective Marketing Grows Business Together

Connective marketing describes two or more organizations partnering specifically to coordinate and reinforce each other brands. Together is better! The expected result is to expand their market reach and growth capabilities. The aligned organizations benefit by leveraging reputations, awareness, and … Continue reading

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Digital Marketing – For Entertainment Purposes Only

Major advertisers, like Budweiser, recently created commercials that resembled ongoing stories. The marketplace applauded! The major pivot featured Budweiser’s ability to take a complex story and transcend marketing channels with a consistent presentation. The commercial appeared on television, YouTube, Twitter, … Continue reading

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Personal Branding – Who’s With Me?

“I can’t hear your words, because your actions are too loud!” A very pretty classmate in business school said this to me while complaining about her boyfriend. Considering that I was not involved with her, I was confused why she … Continue reading

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Marketing for Fun And NonProfit

Effective marketing always points toward telling a better story leading to more sales. To be sure, great storytelling and increased sales are part of marketing success. Additionally, awareness benefits an organization in several ways. Furthermore, marketing initiatives that successfully communicate … Continue reading

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