Category Archives: Client Relationships

Talk is Cheap, Commitment Counts

Entrepreneurs that are big on ambition and small on staff become singularly focused on the top line, the bottom line, and most of the lines in between! The empire that will emerge in the foreseeable future must make payroll again … Continue reading

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Marketing for Breakfast

Breakfast is the most important meal of the day. The morning meal launches the daily process with nourishment and energy. Moms everywhere preach this to their kids. The busiest professional in his heart, knows it is true. More importantly, breakfast … Continue reading

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The Power Of Story

The classic story of the business teetering on closing its doors until it is miraculously saved by a last minute sale is heartwarming but misleading. The eleventh hour invoice did not save it. The momentum created by the sale made … Continue reading

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The Answer Is Yes, And…

Stop me if you heard this before: “Three blind mice walk into a bar and the first one orders…” The sales professional with a bunch of jokes is a tired cliché. But that does not mean comedy does not have … Continue reading

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Who Hears the Customer?

Who likes Girls Scout Cookies? The courageous young lady knocks on the door and asks, “Would you like to buy some Girl Scout Cookies?”. Of course, I say, “yes”. She responds, “Which ones would you like?”. Successful sales professionals hear … Continue reading

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Networking – Who Sales Most?

Are business stories really that much funnier after a few beers? Hotel lobbies, happy hours, and networking events are bustling with alcohol-induced anecdotes and not-so-subtle sales pitches. Sales veterans stereotypically cracking jokes provide a quick snapshot of how successful selling … Continue reading

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Connective Marketing Grows Business Together

Connective marketing describes two or more organizations partnering specifically to coordinate and reinforce each other brands. Together is better! The expected result is to expand their market reach and growth capabilities. The aligned organizations benefit by leveraging reputations, awareness, and … Continue reading

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