Category Archives: Creating Culture

Connective Marketing – We All Get More

Marketing data and analytics are amazing! They provide better decision making. They quantify processes and results leading to business success. Except it ignores the human element. Emotional connection drives business development. People buy from people. Clearly, branding helps. However, recognize … Continue reading

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Delivering Your Brand Daily

“Creating enduring value happens one interaction at a time. One person, one referral, one organization, one community, one interaction at a time!” ~Glenn W Hunter. This quote concludes Day One of my branding seminar. Despite the multitude of branding definitions, … Continue reading

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Today’s First Call

Procrastinate (verb): to grab a cup of coffee, visit with a colleague, read one more blog, review your call sheet, one more time, go to the restroom, rehearse your script…Sentence: No successful sales days begin when professionals procrastinate! Who remembers … Continue reading

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Mastermind Groups, Networking and Niches

Why is the smartest person in the world not the richest person in the world? If all knowledge and insight resided in one individual, then that solopreneur would manage all of our affairs. Fortunately, groups have demonstrated that knowledge and … Continue reading

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Work Is Where Authority Lives

Why do so many people go to work to environments where they would rather not be, according to a schedule they barely tolerate? That story sounds awful! Typically, money is a reason! One accomplished professional refers to his work regimen … Continue reading

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Talk is Cheap, Commitment Counts

Entrepreneurs that are big on ambition and small on staff become singularly focused on the top line, the bottom line, and most of the lines in between! The empire that will emerge in the foreseeable future must make payroll again … Continue reading

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The Power Of Story

The classic story of the business teetering on closing its doors until it is miraculously saved by a last minute sale is heartwarming but misleading. The eleventh hour invoice did not save it. The momentum created by the sale made … Continue reading

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