Category Archives: Creating Culture

Connective Marketing Grows Business Together

Connective marketing describes two or more organizations partnering specifically to coordinate and reinforce each other brands. Together is better! The expected result is to expand their market reach and growth capabilities. The aligned organizations benefit by leveraging reputations, awareness, and … Continue reading

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Why Story Kicks Social Media Butt!

Too many business professionals fixate on social media and its everchanging forms and channels for business growth. However, the successfully savvy marketer emphasizes stories more than ever! Of course, the ability to communicate with your audience with text, audio and … Continue reading

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Entrepreneurship: How Deep is Your Love

While attending an amazing entrepreneurship forum in Nashville, the evening entertainment took the stage during my learning and networking. They performed a cover of a classic tune, “How Deep Is Your Love”. In the spirit of creating value through connections … Continue reading

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Personal Branding – Who’s With Me?

“I can’t hear your words, because your actions are too loud!” A very pretty classmate in business school said this to me while complaining about her boyfriend. Considering that I was not involved with her, I was confused why she … Continue reading

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Marketing for Fun And NonProfit

Effective marketing always points toward telling a better story leading to more sales. To be sure, great storytelling and increased sales are part of marketing success. Additionally, awareness benefits an organization in several ways. Furthermore, marketing initiatives that successfully communicate … Continue reading

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Service-Based Marketing

Marketing works only when business strategy and execution work together. Ideas are great. Performance is better. And, performance is the manifestation of superior service. Nevertheless, consider that marketing is essentially communication with a business purpose. Communication requires a speaker, a … Continue reading

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Differentiation

Once upon a time when mass media ruled the world, big brands dictated what to believe. Business growth emerged when market leaders innovated and smaller laggards were allowed to scrape for crumbs. Then, something different happened. Smaller businesses rejected cues … Continue reading

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