Category Archives: Creating Culture

Talk is Cheap, Commitment Counts

Entrepreneurs that are big on ambition and small on staff become singularly focused on the top line, the bottom line, and most of the lines in between! The empire that will emerge in the foreseeable future must make payroll again … Continue reading

Posted in Business Development, Client Relationships, Creating Culture | Tagged , , , , , , , , | Leave a comment

The Power Of Story

The classic story of the business teetering on closing its doors until it is miraculously saved by a last minute sale is heartwarming but misleading. The eleventh hour invoice did not save it. The momentum created by the sale made … Continue reading

Posted in Business Development, Client Relationships, Creating Culture | Tagged , , , , , , , , , | Leave a comment

Watch Your Metrics

The commercial with the fast-talking sales guy and lots of shiny objects screams, “We lose money on every sale! We make it up in volume!” Some folks justify the craziness by suggesting that they are aggressively selling loss leaders. The … Continue reading

Posted in Business Development, Creating Culture | Tagged , , , , , , , , | Leave a comment

Truth In Selling: It’s Much More Fun

In the movie, “Hook”, Dustin Hoffman, playing Captain Hook, deliciously delivers a line to young Jack who accused the Captain of being a liar. Hook’s classic response: “Lie? But why, when the truth is so much more fun?”. Obviously, Captain … Continue reading

Posted in Business Development, Creating Culture | Tagged , , , , , , , , | Leave a comment

Connective Marketing Grows Business Together

Connective marketing describes two or more organizations partnering specifically to coordinate and reinforce each other brands. Together is better! The expected result is to expand their market reach and growth capabilities. The aligned organizations benefit by leveraging reputations, awareness, and … Continue reading

Posted in Business Development, Client Relationships, Creating Culture | Tagged , , , , , , , , , , | Leave a comment

Why Story Kicks Social Media Butt!

Too many business professionals fixate on social media and its everchanging forms and channels for business growth. However, the successfully savvy marketer emphasizes stories more than ever! Of course, the ability to communicate with your audience with text, audio and … Continue reading

Posted in Business Coaching, Business Development, Creating Culture | Tagged , , , , , , , , , , , , | Leave a comment

Entrepreneurship: How Deep is Your Love

While attending an amazing entrepreneurship forum in Nashville, the evening entertainment took the stage during my learning and networking. They performed a cover of a classic tune, “How Deep Is Your Love”. In the spirit of creating value through connections … Continue reading

Posted in Business Development, Creating Culture | Tagged , , , , , , , , , , , , , | Leave a comment