Tag Archives: Branding

Progressive Selling is Storytelling

Sales professionals love commissions! Moreso, they love long-term deals that continue to deliver commissions. If business-to-business sales reflected the movie business, sales professionals would only want to produce sequels. Consequently, success requires storytelling talent that have prospects anticipating the next … Continue reading

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Effective Selling is Storytelling

Once upon a time a great ad in the Sunday newspaper and a superior location on Main Street was the secret to a successful business. Welcome to the future! Now, successful sales growth requires connecting with your audience, identifying key … Continue reading

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You Got Any Partners?

A popular undergraduate introduced his latest girlfriend to his best friend. After the girlfriend exchanged pleasantries and passed the best friend’s eye test, he smiled broadly at the young lady and enthusiastically asked, “You got any partners!!?” The eager buddy … Continue reading

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Pass the Turkey

Holidays are opportunities for incredible memories and superior storytelling. Anyone can reminisce about slipping Aunt Edna’s toxic dressing to the dog. But, what stories do high achievers tell resulting from the holidays? Who makes progress while everyone else literally fills … Continue reading

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3 Reasons My Business Needs a Super-Villain

Business heroes have become larger than life. Entrepreneurs are either bragging about their latest victory, or someone else is doing it for them. Storytelling has become increasingly important for business success. Branding over-sized personalities is equally impactful as marketing their … Continue reading

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The Juggling Entrepreneur

Before arguing which business discipline is most essential to an entrepreneur, recognize that talent conquers many challenges in developing and growing any business. Among the many talents that an entrepreneur needs in their arsenal, juggling is the most essential! As … Continue reading

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Spray and Pray Kills Sales Momentum

Entrepreneurs demanding sales growth is business as usual. Achieving that growth presents the challenge. While a specific marketing plan is a good strategic start, results depends on actually connecting with prospects and converting them to customers. Targeting customers who pay … Continue reading

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