Tag Archives: Business Development

Connective Marketing – We All Get More

Marketing data and analytics are amazing! They provide better decision making. They quantify processes and results leading to business success. Except it ignores the human element. Emotional connection drives business development. People buy from people. Clearly, branding helps. However, recognize … Continue reading

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Fail Your Way to Success

“Success consists of going from failure to failure without loss of enthusiasm” according to Sir Winston Churchill, a masterful statesman. He might as well have been a masterful salesman considering how he convinced supporters and skeptics to accept his solutions … Continue reading

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Engaging Your Audience

Once upon a time… is the classic opening to a story. Anticipation builds for a conflict between good and evil. That process is how storytelling works. Unfortunately, in business separating heroes from villains can be very tricky. Resolutions have unforeseen … Continue reading

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Delivering Your Brand Daily

“Creating enduring value happens one interaction at a time. One person, one referral, one organization, one community, one interaction at a time!” ~Glenn W Hunter. This quote concludes Day One of my branding seminar. Despite the multitude of branding definitions, … Continue reading

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Today’s First Call

Procrastinate (verb): to grab a cup of coffee, visit with a colleague, read one more blog, review your call sheet, one more time, go to the restroom, rehearse your script…Sentence: No successful sales days begin when professionals procrastinate! Who remembers … Continue reading

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Mastermind Groups, Networking and Niches

Why is the smartest person in the world not the richest person in the world? If all knowledge and insight resided in one individual, then that solopreneur would manage all of our affairs. Fortunately, groups have demonstrated that knowledge and … Continue reading

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The Enthusiasm of the Hustle

Who are these people seamlessly living a parallel existence among ordinary urban and suburban Americans? They scrape the most basic livelihood, yet are relatively invisible to everyday people. They are commonly called “the homeless”. A refugee from that adjacent universe … Continue reading

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