Tag Archives: Business

Marketing for Breakfast

Breakfast is the most important meal of the day. The morning meal launches the daily process with nourishment and energy. Moms everywhere preach this to their kids. The busiest professional in his heart, knows it is true. More importantly, breakfast … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , , , | Leave a comment

The Power Of Story

The classic story of the business teetering on closing its doors until it is miraculously saved by a last minute sale is heartwarming but misleading. The eleventh hour invoice did not save it. The momentum created by the sale made … Continue reading

Posted in Business Development, Client Relationships, Creating Culture | Tagged , , , , , , , , , | Leave a comment

Watch Your Metrics

The commercial with the fast-talking sales guy and lots of shiny objects screams, “We lose money on every sale! We make it up in volume!” Some folks justify the craziness by suggesting that they are aggressively selling loss leaders. The … Continue reading

Posted in Business Development, Creating Culture | Tagged , , , , , , , , | Leave a comment

Everything We Own Is In The Box

A dear friend recently moved from Nashville to San Diego. Opportunities were imminent. The adventure launched when his wife negotiated a transfer to Southern California. Their fortunes were about to improve dramatically. This personal development resembled a business deal, where … Continue reading

Posted in Business Coaching, Business Development | Tagged , , , , , , , , , | 2 Comments

Who Hears the Customer?

Who likes Girls Scout Cookies? The courageous young lady knocks on the door and asks, “Would you like to buy some Girl Scout Cookies?”. Of course, I say, “yes”. She responds, “Which ones would you like?”. Successful sales professionals hear … Continue reading

Posted in Business Coaching, Business Development, Client Relationships | Tagged , , , , , , , , , | Leave a comment

Networking – Who Sales Most?

Are business stories really that much funnier after a few beers? Hotel lobbies, happy hours, and networking events are bustling with alcohol-induced anecdotes and not-so-subtle sales pitches. Sales veterans stereotypically cracking jokes provide a quick snapshot of how successful selling … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , , , , | Leave a comment

Connective Marketing Grows Business Together

Connective marketing describes two or more organizations partnering specifically to coordinate and reinforce each other brands. Together is better! The expected result is to expand their market reach and growth capabilities. The aligned organizations benefit by leveraging reputations, awareness, and … Continue reading

Posted in Business Development, Client Relationships, Creating Culture | Tagged , , , , , , , , , , | Leave a comment