Tag Archives: Business

Connective Marketing – We All Get More

Marketing data and analytics are amazing! They provide better decision making. They quantify processes and results leading to business success. Except it ignores the human element. Emotional connection drives business development. People buy from people. Clearly, branding helps. However, recognize … Continue reading

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Fail Your Way to Success

“Success consists of going from failure to failure without loss of enthusiasm” according to Sir Winston Churchill, a masterful statesman. He might as well have been a masterful salesman considering how he convinced supporters and skeptics to accept his solutions … Continue reading

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Engaging Your Audience

Once upon a time… is the classic opening to a story. Anticipation builds for a conflict between good and evil. That process is how storytelling works. Unfortunately, in business separating heroes from villains can be very tricky. Resolutions have unforeseen … Continue reading

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Mastermind Groups, Networking and Niches

Why is the smartest person in the world not the richest person in the world? If all knowledge and insight resided in one individual, then that solopreneur would manage all of our affairs. Fortunately, groups have demonstrated that knowledge and … Continue reading

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Work Is Where Authority Lives

Why do so many people go to work to environments where they would rather not be, according to a schedule they barely tolerate? That story sounds awful! Typically, money is a reason! One accomplished professional refers to his work regimen … Continue reading

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The Enthusiasm of the Hustle

Who are these people seamlessly living a parallel existence among ordinary urban and suburban Americans? They scrape the most basic livelihood, yet are relatively invisible to everyday people. They are commonly called “the homeless”. A refugee from that adjacent universe … Continue reading

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Marketing for Breakfast

Breakfast is the most important meal of the day. The morning meal launches the daily process with nourishment and energy. Moms everywhere preach this to their kids. The busiest professional in his heart, knows it is true. More importantly, breakfast … Continue reading

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