Tag Archives: Client Relationships

Who Hears the Customer?

Who likes Girls Scout Cookies? The courageous young lady knocks on the door and asks, “Would you like to buy some Girl Scout Cookies?”. Of course, I say, “yes”. She responds, “Which ones would you like?”. Successful sales professionals hear … Continue reading

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Networking – Who Sales Most?

Are business stories really that much funnier after a few beers? Hotel lobbies, happy hours, and networking events are bustling with alcohol-induced anecdotes and not-so-subtle sales pitches. Sales veterans stereotypically cracking jokes provide a quick snapshot of how successful selling … Continue reading

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Why Story Kicks Social Media Butt!

Too many business professionals fixate on social media and its everchanging forms and channels for business growth. However, the successfully savvy marketer emphasizes stories more than ever! Of course, the ability to communicate with your audience with text, audio and … Continue reading

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Entrepreneurship: How Deep is Your Love

While attending an amazing entrepreneurship forum in Nashville, the evening entertainment took the stage during my learning and networking. They performed a cover of a classic tune, “How Deep Is Your Love”. In the spirit of creating value through connections … Continue reading

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The Re-Purpose of Marketing

A prominent business speaker launched a conference with a gut-bursting “true story” in his opening remarks. After the speech a colleague approached him and quietly told him, “That was an incredible opening story, but I have heard it elsewhere, before. … Continue reading

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Personal Branding – Who’s With Me?

“I can’t hear your words, because your actions are too loud!” A very pretty classmate in business school said this to me while complaining about her boyfriend. Considering that I was not involved with her, I was confused why she … Continue reading

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Marketing for Fun And NonProfit

Effective marketing always points toward telling a better story leading to more sales. To be sure, great storytelling and increased sales are part of marketing success. Additionally, awareness benefits an organization in several ways. Furthermore, marketing initiatives that successfully communicate … Continue reading

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