Tag Archives: Entrepreneurship

Effective Selling is Storytelling

Once upon a time a great ad in the Sunday newspaper and a superior location on Main Street was the secret to a successful business. Welcome to the future! Now, successful sales growth requires connecting with your audience, identifying key … Continue reading

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Selling When You Don’t Wanna

5, 4, 3, 2, 1 – Let’s go!! The countdown method is a proven tool to get tasks done. Who is sick and tired of pathetically avoiding exercise? So, when the alarm sounds, do the countdown, shout “Let’s go!”, jump … Continue reading

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3 Reasons My Business Needs a Super-Villain

Business heroes have become larger than life. Entrepreneurs are either bragging about their latest victory, or someone else is doing it for them. Storytelling has become increasingly important for business success. Branding over-sized personalities is equally impactful as marketing their … Continue reading

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The Juggling Entrepreneur

Before arguing which business discipline is most essential to an entrepreneur, recognize that talent conquers many challenges in developing and growing any business. Among the many talents that an entrepreneur needs in their arsenal, juggling is the most essential! As … Continue reading

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Spray and Pray Kills Sales Momentum

Entrepreneurs demanding sales growth is business as usual. Achieving that growth presents the challenge. While a specific marketing plan is a good strategic start, results depends on actually connecting with prospects and converting them to customers. Targeting customers who pay … Continue reading

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Connective Marketing – We All Get More

Marketing data and analytics are amazing! They provide better decision making. They quantify processes and results leading to business success. Except it ignores the human element. Emotional connection drives business development. People buy from people. Clearly, branding helps. However, recognize … Continue reading

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Fail Your Way to Success

“Success consists of going from failure to failure without loss of enthusiasm” according to Sir Winston Churchill, a masterful statesman. He might as well have been a masterful salesman considering how he convinced supporters and skeptics to accept his solutions … Continue reading

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