Tag Archives: Leadership

Watch Your Metrics

The commercial with the fast-talking sales guy and lots of shiny objects screams, “We lose money on every sale! We make it up in volume!” Some folks justify the craziness by suggesting that they are aggressively selling loss leaders. The … Continue reading

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Everything We Own Is In The Box

A dear friend recently moved from Nashville to San Diego. Opportunities were imminent. The adventure launched when his wife negotiated a transfer to Southern California. Their fortunes were about to improve dramatically. This personal development resembled a business deal, where … Continue reading

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Why Story Kicks Social Media Butt!

Too many business professionals fixate on social media and its everchanging forms and channels for business growth. However, the successfully savvy marketer emphasizes stories more than ever! Of course, the ability to communicate with your audience with text, audio and … Continue reading

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Entrepreneurship: How Deep is Your Love

While attending an amazing entrepreneurship forum in Nashville, the evening entertainment took the stage during my learning and networking. They performed a cover of a classic tune, “How Deep Is Your Love”. In the spirit of creating value through connections … Continue reading

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Personal Branding – Who’s With Me?

“I can’t hear your words, because your actions are too loud!” A very pretty classmate in business school said this to me while complaining about her boyfriend. Considering that I was not involved with her, I was confused why she … Continue reading

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Service-Based Marketing

Marketing works only when business strategy and execution work together. Ideas are great. Performance is better. And, performance is the manifestation of superior service. Nevertheless, consider that marketing is essentially communication with a business purpose. Communication requires a speaker, a … Continue reading

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Make the Call

Every ring, buzz, chirp or ringtone sounds like opportunity for business development types. Successful business development starts with communication. Connectivity between seller and buyer starts the communication process. But, with so little time and such large targets, how does a … Continue reading

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