Tag Archives: New Clients

You Got Any Partners?

A popular undergraduate introduced his latest girlfriend to his best friend. After the girlfriend exchanged pleasantries and passed the best friend’s eye test, he smiled broadly at the young lady and enthusiastically asked, “You got any partners!!?” The eager buddy … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , , , , , | Leave a comment

3 Reasons My Business Needs a Super-Villain

Business heroes have become larger than life. Entrepreneurs are either bragging about their latest victory, or someone else is doing it for them. Storytelling has become increasingly important for business success. Branding over-sized personalities is equally impactful as marketing their … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , , , , , | Leave a comment

Spray and Pray Kills Sales Momentum

Entrepreneurs demanding sales growth is business as usual. Achieving that growth presents the challenge. While a specific marketing plan is a good strategic start, results depends on actually connecting with prospects and converting them to customers. Targeting customers who pay … Continue reading

Posted in Business Coaching, Business Development | Tagged , , , , , , , , , , , | Leave a comment

Connective Marketing – We All Get More

Marketing data and analytics are amazing! They provide better decision making. They quantify processes and results leading to business success. Except it ignores the human element. Emotional connection drives business development. People buy from people. Clearly, branding helps. However, recognize … Continue reading

Posted in Business Development, Client Relationships, Creating Culture | Tagged , , , , , , , , , | Leave a comment

Fail Your Way to Success

“Success consists of going from failure to failure without loss of enthusiasm” according to Sir Winston Churchill, a masterful statesman. He might as well have been a masterful salesman considering how he convinced supporters and skeptics to accept his solutions … Continue reading

Posted in Business Coaching, Business Development | Tagged , , , , , , , , , , | Leave a comment

Engaging Your Audience

Once upon a time… is the classic opening to a story. Anticipation builds for a conflict between good and evil. That process is how storytelling works. Unfortunately, in business separating heroes from villains can be very tricky. Resolutions have unforeseen … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , , , , | Leave a comment

Delivering Your Brand Daily

“Creating enduring value happens one interaction at a time. One person, one referral, one organization, one community, one interaction at a time!” ~Glenn W Hunter. This quote concludes Day One of my branding seminar. Despite the multitude of branding definitions, … Continue reading

Posted in Business Development, Client Relationships, Creating Culture | Tagged , , , , , , , , , | Leave a comment