Tag Archives: New Clients

The Answer Is Yes, And…

Stop me if you heard this before: “Three blind mice walk into a bar and the first one orders…” The sales professional with a bunch of jokes is a tired cliché. But that does not mean comedy does not have … Continue reading

Posted in Business Development, Presentation Skills, Client Relationships | Tagged , , , , , , , , | Leave a comment

Who Hears the Customer?

Who likes Girls Scout Cookies? The courageous young lady knocks on the door and asks, “Would you like to buy some Girl Scout Cookies?”. Of course, I say, “yes”. She responds, “Which ones would you like?”. Successful sales professionals hear … Continue reading

Posted in Business Coaching, Business Development, Client Relationships | Tagged , , , , , , , , , | Leave a comment

Networking – Who Sales Most?

Are business stories really that much funnier after a few beers? Hotel lobbies, happy hours, and networking events are bustling with alcohol-induced anecdotes and not-so-subtle sales pitches. Sales veterans stereotypically cracking jokes provide a quick snapshot of how successful selling … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , , , , | Leave a comment

Connective Marketing Grows Business Together

Connective marketing describes two or more organizations partnering specifically to coordinate and reinforce each other brands. Together is better! The expected result is to expand their market reach and growth capabilities. The aligned organizations benefit by leveraging reputations, awareness, and … Continue reading

Posted in Business Development, Client Relationships, Creating Culture | Tagged , , , , , , , , , , | Leave a comment

Digital Marketing – For Entertainment Purposes Only

Major advertisers, like Budweiser, recently created commercials that resembled ongoing stories. The marketplace applauded! The major pivot featured Budweiser’s ability to take a complex story and transcend marketing channels with a consistent presentation. The commercial appeared on television, YouTube, Twitter, … Continue reading

Posted in Business Development, Client Relationships | Tagged , , , , , , , | Leave a comment

Why Story Kicks Social Media Butt!

Too many business professionals fixate on social media and its everchanging forms and channels for business growth. However, the successfully savvy marketer emphasizes stories more than ever! Of course, the ability to communicate with your audience with text, audio and … Continue reading

Posted in Business Coaching, Business Development, Creating Culture | Tagged , , , , , , , , , , , , | Leave a comment

Entrepreneurship: How Deep is Your Love

While attending an amazing entrepreneurship forum in Nashville, the evening entertainment took the stage during my learning and networking. They performed a cover of a classic tune, “How Deep Is Your Love”. In the spirit of creating value through connections … Continue reading

Posted in Business Development, Creating Culture | Tagged , , , , , , , , , , , , , | Leave a comment