Tag Archives: Niche

Connective Marketing – We All Get More

Marketing data and analytics are amazing! They provide better decision making. They quantify processes and results leading to business success. Except it ignores the human element. Emotional connection drives business development. People buy from people. Clearly, branding helps. However, recognize … Continue reading

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Engaging Your Audience

Once upon a time… is the classic opening to a story. Anticipation builds for a conflict between good and evil. That process is how storytelling works. Unfortunately, in business separating heroes from villains can be very tricky. Resolutions have unforeseen … Continue reading

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Delivering Your Brand Daily

“Creating enduring value happens one interaction at a time. One person, one referral, one organization, one community, one interaction at a time!” ~Glenn W Hunter. This quote concludes Day One of my branding seminar. Despite the multitude of branding definitions, … Continue reading

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Mastermind Groups, Networking and Niches

Why is the smartest person in the world not the richest person in the world? If all knowledge and insight resided in one individual, then that solopreneur would manage all of our affairs. Fortunately, groups have demonstrated that knowledge and … Continue reading

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The Enthusiasm of the Hustle

Who are these people seamlessly living a parallel existence among ordinary urban and suburban Americans? They scrape the most basic livelihood, yet are relatively invisible to everyday people. They are commonly called “the homeless”. A refugee from that adjacent universe … Continue reading

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Not My Customer

The classic sales professional dilemma: is that prospect really a customer? Customers and prospects look a lot alike. In some cases, they are indistinguishable. Perhaps, they both requested additional information from the sales professional. They may come from the same … Continue reading

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Watch Your Metrics

The commercial with the fast-talking sales guy and lots of shiny objects screams, “We lose money on every sale! We make it up in volume!” Some folks justify the craziness by suggesting that they are aggressively selling loss leaders. The … Continue reading

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